Top 5 Photo and Video Apps on iOS in New Zealand Q1 2023

In the first quarter of 2023, the top 5 photo and video applications on the iOS platform in New Zealand showcased diverse trends in weekly downloads, revenue, and active users. Here's a detailed look at their performance, based on data from Sensor Tower.

CapCut - Video Editor experienced fluctuating weekly downloads, starting strong with around 13.6K at the end of December and peaking at 15.2K in the last week of January. However, downloads dipped to a low of approximately 4.3K in mid-February before recovering to nearly 9.9K by the end of March. Revenue saw a similar pattern, with a notable peak at $101 in the last week of March after a low of $6 in early February. Active users showed a steady presence, ranging from around 89.6K to 124.2K throughout the quarter.

Instagram maintained a steady pace in weekly downloads, hovering between 5.8K and 7.8K throughout the quarter. Revenue, however, saw significant spikes, particularly in the last week of February with approximately $6.6K, and a steady increase towards the end of March reaching around $6.6K. Active users remained relatively stable, with minor fluctuations, ranging from about 789.4K to 824.1K.

YouTube: Watch, Listen, Stream had consistent weekly downloads, ranging from approximately 4.7K to 9.6K. Revenue was robust, starting at around $48.8K in late December and experiencing a gradual decline to about $33.7K by the end of March. The app maintained a high number of active users, with figures fluctuating between 1.8M and 2M throughout the quarter.

Snapchat showed a decline in weekly downloads from about 6.3K at the end of December to around 4.2K by the end of March. Revenue remained strong, with weekly earnings mostly above $6.5K, peaking at approximately $9.1K in early January. Active users remained steady, fluctuating between 671.9K and 740.4K over the quarter.

Google Photos: Backup & Edit had relatively low but consistent weekly downloads, ranging from around 2K to 3.3K. Revenue was fairly stable, with weekly earnings between $4K and $6.7K. Active users showed slight variations, ranging from approximately 81.3K to 95.8K.

These insights, based on Sensor Tower data, highlight the varied performance of top photo and video apps on iOS in New Zealand for Q1 2023. For more detailed analysis, visit Sensor Tower.